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DecisionMaker IT Marketplace Database from Mardev-DM2
Gain instant access to more than 7 million technology and computer professionals with the DecisionMaker® IT Marketplace Database. The executives and decision-makers in this database are in a computer-related industry, have a job title/function in IS/MIS/IT or have a computer-related buying authority.
SEGMENTSPRICE
7,830,048   Universe / Base Rate $250.00/M
1,162,991   E-Mail $425.00/M
  Multi-Channel - Mailing/E-Mail $525.00/M
  Multi-Channel - Mailing/Telemarketing $350.00/M
  Multi-Channel - Mailing/E-Mail/Telemarketing $625.00/M
  Multi-Channel - Email/Telemarketing $550.00/M
  Fundraising Rate $100.00/M


DESCRIPTION

 

Target professionals who are responsible for over 70% of all purchases made in the information technology market at over 585,000 locations.

 

Reach IT decision-makers who are receptive to offers:

   • Catalogs

   • Computer-Related

   • E-Commerce Software Products & Services

   • Subscriptions

   • Telecom Systems & Equipment

   • Seminars

 

Mardev-DM2 DecisionMaker® Databases are more than just a masterfile. They are custom built databases that start with all of our individual, high quality, direct response lists and end with custom built, single-source databases that provide marketers with both “deep data” selectivity and larger volumes of names.

 

The DecisionMaker® Databases are unique to Mardev-DM2 and updated every other month. Contact Mardev-DM2 or visit www.mardevdm2.com for up-to-the-minute counts.

 

Source: Comprised primarily of controlled circulation subscription files, and also includes business directories & database listings and trade show attendee files. DecisionMaker® Databases are selectable by source.

 



ADDITIONAL NOTES



ID NUMBER
92183
UNIVERSE
7,830,048
LIST TYPE

 Business
Email List Mailing List Telemarketing List
SOURCE
Controlled circulation
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
Counts through 06/18/2010
SELECTS
ACQUISITION SOURCE $20.00 /M
Area and Level of Responsibility $30.00 /M
System Integrator Type $20.00 /M
Level of Responsibility $30.00 /M
Programming Language $20.00 /M
COMPUTER SYSTEMS ON SITE: SPECIFIC SYSTEM $50.00 /M
Laptop Brand $50.00 /M
Mainframe/Large Scale $50.00 /M
Midrange/Medium Scale/UNIX $50.00 /M
PC Brand $50.00 /M
Business Type $20.00 /M
Database Software Installed $30.00 /M
COMPUTER SYSTEMS ON SITE: CLASS OF SYSTEM $30.00 /M
Number of PCs $30.00 /M
Number of Servers $30.00 /M
Operating System $30.00 /M
Internet Usage $30.00 /M
Server Software $20.00 /M
BUYING AUTHORITY $50.00 /M
Applications Development Buyers $50.00 /M
Computer Buyers $50.00 /M
Networking/Communications Buyers $50.00 /M
Peripheral Equipment Buyers $50.00 /M
IT Security Buyers $50.00 /M
IT Server Buyers $50.00 /M
IT Services Buyers $50.00 /M
Software Buyers $50.00 /M
System Management $20.00 /M
Government Level $20.00 /M
NUMBER OF EMPLOYEES $20.00 /M
SALES VOLUME $20.00 /M
COMPANY NAME MATCH/OMIT $50.00 /M
FORTUNE 1000 $20.00 /M
Gender $15.00 /M
Home Address $15.00 /M
JOB FUNCTION SELECT $20.00 /M
RECENCY $30.00 /M
PHONE NUMBER $60.00 /M
SIC CODE $20.00 /M
NAICS Code $20.00 /M
SCF $10.00 /M
State $10.00 /M
U.S. Geographic Analysis $10.00 /M
U.S. East North Central $10.00 /M
U.S. East South Central $10.00 /M
U.S. Middle Atlantic $10.00 /M
U.S. Mountain $10.00 /M
U.S. New England $10.00 /M
U.S. Pacific $10.00 /M
U.S. South Atlantic $10.00 /M
U.S. West North Central $10.00 /M
U.S. West South Central $10.00 /M
U.S. Territories $10.00 /M
Canada and Mexico $20.00 /M
ONE PER LOCATION $20.00 /M
PROVINCE $10.00 /M
International $250.00 /M
Postal Code $10.00 /M
ZIP $10.00 /M
GEOGRAPHY
Domestic (US), Canada, and Other International
ADDRESSING
CD ROM $ 60.00 /F
DISKETTE $ 60.00 /F
EMAIL $ 60.00 /F
FTP $ 60.00 /F
Split Runs
Area and Level of Responsibility   (30.00/M)
Sales & Marketing 702,052
Software Applications/Dev 937,666
Manufacturing/Production 364,604
Software Design 81,160
Systems Analysis/Programming 389,913
Systems Design 418,326
Systems Operations 464,729
Networking Operations 1,275,278
Personnel/Training 265,155
Project Management 171,073
Purchasing/Procurement 229,351
QA/QC -Quality Assurance/Quality Control 76,890
Research & Development 413,447
Technical Support 599,258
Web Developer/Mgr 413,559
Accounting/Finance 568,566
Administrative/Operations 862,021
Communications 608,844
Consulting 803,234
Corporate/General Management 3,968,585
E-Commerce/E-Business 297,301
Educator 284,602
Engineering 1,237,456
IS/MIS/IT 3,960,810
Legal 30,297

System Integrator Type   (20.00/M)
Systems Integrator 102,272
Network Integrator 9,931
Software Developer 16,962
Value Added Dealer 1,776

Level of Responsibility   (30.00/M)
Computer Related Title 4,148,011
Management Title 5,528,240

Programming Language   (20.00/M)
C 940,652
C++ 1,008,457
Java 1,219,436
Oracle CDE 506,963
Perl 316,534
SQL 531,950
Visual Basic 923,898
XML 822,131

Laptop Brand   (50.00/M)
Dell 697,167
General Laptop 2,502,991
Hewlett Packard 224,071
NEC 645
PDA 263,479
Unisys 773

Mainframe/Large Scale   (50.00/M)
Amdahl 12,953
Bull 10
Compaq/Digital 37,799
General Mainframe 693,993
Hitachi 639
IBM 494,007
Tandem 58
Unisys 727

Midrange/Medium Scale/UNIX   (50.00/M)
Compaq/Digital 36,868
General Midrange/Medium Scale 640,828
Hewlett Packard 486,984
IBM AS400 75,190
Intergraph 384
Sun 378,670

PC Brand   (50.00/M)
Apple/Macintosh 303,300
Compaq 813
Data General 228
Dell 856,979
Gateway 82,508
General PC 2,591,142
Hewlett Packard 384,080
IBM 173,933
NEC 2,263
Unisys 1,223
Silicon Graphics 106,107
Sun 283,759

Business Type   (20.00/M)
Communications 282,905
Computer Manufacturer 375,601
Computer Related Retailer/Wholesaler/Dis 75,579
Computer/Data Processing Services 745,246
Construction 101,300
Consulting/Outsourcing 361,700
E-commerce/Internet Retailer 29,260
Education 652,922
Engineering 100,853
Finance Insurance Real Estate 622,308
Government 716,557
Internet Services/Development 121,006
Manufacturing & Processing 1,227,785
Medical/Dental/Healthcare 344,005
Research & Development 28,396
Service Industries (Computer Related) 203,509
Service Industries (non-computer) 336,363
Software Manufacturer 68,556
Systems Integrator/VAR/VAD 145,096
Transportation 36,040
Utilities 85,208
Wholesale/Retail/Distribution (non-comp) 82,150

Database Software Installed   (30.00/M)
Baan 49,088
C/C++ 482,749
IBM DB2 586,689
Informix 209,385
Java 699,226
Microsoft 678,290
Oracle 867,896
Peoplesoft 246,819
SAP 194,024
SQL 901,824

Number of PCs   (30.00/M)
1 - 9 120,744
10 - 19 313,048
20 - 49 435,657
50 - 99 391,692
100 - 249 445,487
250 - 499 244,366
500 - 999 174,506
1 000 - 2 499 159,951
2 500 - 4 999 60,897
5 000 - 9 999 28,030
10 000+ 24,818

Number of Servers   (30.00/M)
1 - 9 1,091,025
10 - 19 439,595
20 - 49 394,366
50 - 99 172,879
100+ 290,502

Operating System   (30.00/M)
AIX 450,701
ATM 373,406
Banyan Vines 66
CISCO 576,514
DOS 43,598
Ethernet 1,248,884
FDDI 527,971
Frame Relay 559,269
General On Site OS 942,257
IBM LAN Server 115,832
IBM Network Architecture 481,146
JAVA OS 485,675
Leased Lines 10,709
LINUX 2,032,549
Macintosh 1,355,727
MVS 865,119
Novell Netware 1,618,898
OS/2 12,011
OS/400 953,579
Palm 110,859
Sun/Solaris 1,561,357
T-1/T-3 937,458
TCP/IP 614,562
Token Ring 271,463
UNIX 2,159,408
VAX/VMS 884,835
VM 768,483
Windows 3.0 1,282,380
Windows 95 1,712,633
Windows NT 3,083,432

Internet Usage   (30.00/M)
Company Sells Online 283,860
Company Buys Online 208,025
Employee Buys Online 12,095

Server Software   (20.00/M)
SNA 480,962
SQL 447,246
Windows 2000 927,299
Windows NT 1,050,375

Applications Development Buyers   (50.00/M)
4GL/Natural Languages 28,293
All Applications Development 837,819
CASE 60,514
Client/Server Programming Tools 152,194
Compilers/Languages/Development Tools 459,848
Data Warehouse Tools 232,842
Object-Oriented Tools 131,929
Testing Tools 378,376

Computer Buyers   (50.00/M)
All Computers 1,803,833
Computer Hardware Software & Services 1,087,982
Handheld/Pen/PDA 669,610
Laptops/Portables/Notebooks 721,592
Mainframe/Large-Scale Mainframe/Supercom 140,027
Midrange Sys/Small Mainframes/Superminis 36,997
PCs/Micro Computers 930,858
Workstations 785,816

Networking/Communications Buyers   (50.00/M)
All Networking/Communications 2,558,290
Bridges/Routers/Gateways 390,210
Communication Systems & Equipment 371,703
Communications/Netwkng/Systems&Equip 329,212
Data Warehouse 63,087
Fiber-Optic Products 86,367
Hubs 5,834
ISDN/T-1 Products 204,077
Local Area Networks 538,092
Modems/Multiplexors/Concentrators 86,319
Network Hardware & Equipment 1,081,614
Network Interface Cards 30,795
Network Management Systems 913,236
Network Operating Systems 25,138
On-Line Services/Internet Access 129,551
Remote Access Products 336,596
Telecomm Systems & Equipment 964,502
VOIP Equipment & Services 269,277
Wide Area Networks 366,198
Wireless Communications 894,845
Wireless LANs 189,065

Peripheral Equipment Buyers   (50.00/M)
All Peripheral Equipment 1,605,334
Bar Coding Products 91,920
Boardware 23,585
CD-ROM 11,146
Color Printers 16,163
Data Acquisition 137,107
General Peripheral Equipment 790,805
General Printers/Plotters 602,566
Graphics/Video Boards 90,084
Hardware Components 103,668
Input Drives Floppy/Hrd/Tape Drives Bck 515,022
Memory/Mother Boards 20,957
Monitors/Terminals 516,876
RAID 10,006
RFID Products 122,707
Scanners/Hand-held Scanners 503,539
Storage Products 602,604
UPS/Surge Protectors/Conditioners 488,110
Video Display Terminals 8,429

IT Security Buyers   (50.00/M)
All Security 1,451,248
Anti-Virus/Spam Software 450,912
Biometrics 89,747
Database Security 22,021
DRM/Digital Certificates 18,906
E-Commerce/Web Security 37,495
Email Security 162,122
Encryption/Decryption 565,771
Firewalls 724,128
General Security Hardware 749,443
General Security Software 692,382
Intrusion Detection 282,295
Network Security 746,483
Security Services/Consulting 148,915
Security Systems 156,424
Storage Security 13,499
VPN 428,448
Wireless/Mobile Security 19,365

IT Server Buyers   (50.00/M)
All Servers 1,128,257
General Servers 885,461
Network Servers 519,578

IT Services Buyers   (50.00/M)
All Services 1,736,813
Consulting 436,336
E-Commerce 196,158
Education/Training 297,992
Helpdesk Services 112,824
IT Maintenance/Service 252,143
Leasing 23,031
On-line Services/Internet Access 970,665
Software Design/Consulting 34,789
Systems Development Services 151,945

Software Buyers   (50.00/M)
Data Warehousing/File Management 919,900
Database Management 661,364
Desktop Publishing 65,088
E-Commerce 417,675
E-Mail/Internet 905,727
Electronic Data Interchange 6,300
Enterprise Resource Planning 765,033
Executive Information (EIS)/Decision Sup 205,088
Fax Software 1,187
Finance/Accounting 287,539
General Software 1,362,074
Graphics 86,435
Human Resources/Personnel 213,920
Imaging 59,132
JAVA 60,367
Knowledge Management 193,480
Manufacturing (CAD/CAM/ERP) 279,217
Mapping/GIS 3,324
Middleware 306,205
Multimedia/Presentation Software 101,567
Networking/Communications Software 694,821
Office Automation/Suites 85,127
Programming 610,187
Project Management 206,204
Storage Software 779,557
Supply Chain 175,156
Scientific/Engineering/Research 11,556
Statistical Analysis 58,968
Testing 261,392
Utilities 299,819
All Software Applications 2,864,210
Applications Development 1,068,189
Backup/DR 438,859
CAD/CAM/CAE/CIM 138,903
Collaboration 295,019
Compliance 51,576
Call Center/Helpdesk 292,360
Content/Document Management 285,039
Customer Relationship Management 417,187

System Management   (20.00/M)
General Systems Management 410,772
Operating Systems/Environments 91,203

Government Level   (20.00/M)
Federal 864,915
State and Local 559,098

Gender   (15.00/M)
Female 1,654,484
Male 5,944,615
Unidentified 546,716

Home Address   (15.00/M)
Home Address 2,215,708

State   (10.00/M)
Alabama 99,733
Alaska 18,647
Arizona 153,130
Arkansas 54,856
California 1,217,674
Colorado 179,603
Connecticut 124,916
Delaware 25,870
District of Columbia 110,377
Florida 473,720
Georgia 279,117
Hawaii 30,595
Idaho 36,312
Illinois 413,426
Indiana 156,382
Iowa 77,341
Kansas 83,648
Kentucky 90,024
Louisiana 78,338
Maine 33,196
Maryland 233,779
Massachusetts 299,197
Michigan 254,239
Minnesota 176,091
Mississippi 44,211
Missouri 158,199
Montana 22,055
Nebraska 53,374
Nevada 61,288
New Hampshire 50,493
New Jersey 320,448
New Mexico 43,452
New York 571,078
North Carolina 231,856
North Dakota 17,487
Ohio 332,749
Oklahoma 83,644
Oregon 108,061
Pennsylvania 355,284
Rhode Island 29,697
South Carolina 93,362
South Dakota 18,939
Tennessee 144,589
Texas 635,445
Utah 69,777
Vermont 17,834
Virginia 350,896
Washington 210,234
West Virginia 33,583
Wisconsin 163,535
Wyoming 12,457

U.S. Geographic Analysis   (10.00/M)
New England 537,499
Middle Atlantic 1,246,810
East North Central 1,320,331
West North Central 585,079
South Atlantic 1,832,560
East South Central 378,557
West South Central 852,283
Mountain 578,074
Pacific 1,585,211
U.S. Territories 14,634

U.S. East North Central   (10.00/M)
Illinois 413,426
Indiana 156,382
Michigan 254,239
Ohio 332,749
Wisconsin 163,535

U.S. East South Central   (10.00/M)
Alabama 99,733
Kentucky 90,024
Mississippi 44,211
Tennessee 144,589

U.S. Middle Atlantic   (10.00/M)
New Jersey 320,448
New York 571,078
Pennsylvania 355,284

U.S. Mountain   (10.00/M)
Arizona 153,130
Colorado 179,603
Idaho 36,312
Montana 22,055
New Mexico 43,452
Nevada 61,288
Utah 69,777
Wyoming 12,457

U.S. New England   (10.00/M)
Connecticut 124,916
Massachussets 299,197
Maine 33,196
New Hampshire 50,493
Rhode Island 29,697
Vermont 17,834

U.S. Pacific   (10.00/M)
Alaska 18,647
California 1,217,674
Hawaii 1
Oregon 108,061
Washington 210,234

U.S. South Atlantic   (10.00/M)
Dist. of Columbia 110,377
Delaware 25,870
Florida 473,720
Georgia 279,117
Maryland 233,779
North Carolina 231,856
South Carolina 93,362
Virginia 350,896
West Virginia 33,583

U.S. West North Central   (10.00/M)
Iowa 77,341
Kansas 83,648
Minnesota 176,091
Missouri 158,199
North Dakota 17,487
Nebraska 53,374
South Dakota 18,939

U.S. West South Central   (10.00/M)
Arkansas 54,856
Louisiana 78,338
Oklahoma 83,644
Texas 635,445

U.S. Territories   (10.00/M)
American Samoa 80
Federated Micronesia 25
Guam 839
Marshall Islands 0
N. Mariana Islands 170
Puerto Rico 12,853
Palau 13
Virgin Islands 618

Canada and Mexico   (20.00/M)
Canada 210,226
Mexico 4,039

International   (250.00/M)
Argentina 831
Australia 734
Bangladesh 525
Belgium 1,402
Brazil 1,348
China 5,818
Denmark 548
Egypt 0
Finland 633
France 2,394
Germany 3,140
Ghana 778
Greece 636
Hong Kong 1,148
India 18,443
Indonesia 1,944
Israel 1,334
Italy 2,057
Japan 1,468
Kenya 643
Malaysia 3,545
Netherlands 1,054
New Zealand 975
Nigeria 3,061
Norway 506
Pakistan 2,037
Peru 524
Romania 854
Saudi Arabia 1,400
Singapore 4,522
South Africa 4,499
South Korea 657
Spain 1,542
Sri Lanka 655
Sweden 903
Switzerland 995
Taiwan 7,701
Thailand 1,386
Turkey 864
United Arab Emirates 1,295
United Kingdom 9,661
Vietnam 0
Other International 6,498
 
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