 |
|
|
|
|
|
|
| 16,150 |
|
Universe / Base Rate |
$135.00/M
|
| 4,316 |
|
E-Mail |
$395.00/M
|
| |
|
Multi-Channel - Mailing/E-Mail |
$495.00/M
|
| |
|
Multi-Channel - Mailing/Telemarketing |
$235.00/M
|
| |
|
Multi-Channel - Mailing/E-Mail/Telemarketing |
$595.00/M
|
| |
|
Multi-Channel - E- Mail/Telemarketing |
$520.00/M
|
| |
|
Fundraising Rate |
$100.00/M
|
|
|
|
DESCRIPTION |
|
Target:
-
Presidents
-
Chief Executive Officers
-
Vice Presidents
-
Directors
Reach these individuals at multi-unit chain restaurant companies plus powerful multi-unit franchises across the country.
Chain Leader is updated monthly. Contact a DM2 Account Executive for up-to-the-minute counts.
| Annual Food & Beverage Sales |
Postal |
Email |
| Less than $1 Million |
435 |
243 |
| $1 Million - $4 Million |
1,238 |
649 |
| $5 Million - $9 Million |
968 |
399 |
| $10 Million - $99 Million |
711 |
300 |
| $100 Million - $999 Million |
524 |
177 |
| More than $1 Billion |
1,252 |
307 |
| |
|
|
| Average Check Size |
|
|
| Under $6 |
775 |
274 |
| $6 - $9.99 |
1,1007 |
438 |
| $10 - $19.99 |
1,724 |
543 |
| Over $20 |
1,947 |
656 |
| |
|
|
| Buying Authority* |
|
|
| Architectural/Design Services |
2,211 |
869 |
| Cleaning Supplies/Chemicals |
2,511 |
1,176 |
| Computers/POS Systems/ |
|
|
| Information Systems |
2,541 |
1,115 |
| Equipment |
3,515 |
1,472 |
| Financial/Management Services |
2,236 |
928 |
| Food and Beverage |
3,735 |
1,571 |
| Furniture/Fixtures |
2,769 |
1,195 |
| Paper/Plastic Goods |
2,763 |
1,249 |
| Recruitment/Training |
2,347 |
1,009 |
| Tabletop/Kitchenware/Utensils |
2,584 |
1,183 |
| |
|
|
| Concepts & Segments Company Operates* |
|
|
| Quick Service: |
|
|
| Asian/Noodles |
749 |
273 |
| Bagel/Bakery Cafe |
1,504 |
468 |
| Burger |
3,374 |
882 |
| Chicken |
2,794 |
812 |
| Coffeehouse |
1,784 |
535 |
| HMR/Supermarket/ |
|
|
| Convenience Store |
903 |
239 |
| Mexican |
1,465 |
439 |
| Pizza/Italian |
2,176 |
646 |
| Sandwich |
3,131 |
896 |
| Seafood |
1,384 |
460 |
| Sweets/Snacks |
1,630 |
543 |
| Fast-Casual: |
|
|
| Asian |
963 |
297 |
| Bagel/Bakery Cafe |
1,562 |
442 |
| Burger |
2,935 |
714 |
| Chicken |
2,726 |
684 |
| Mexican |
1,429 |
426 |
| Pizza/Italian |
2,214 |
569 |
| Sandwich |
3,280 |
839 |
| Seafood |
1,646 |
482 |
| |
|
|
| Full Service |
|
|
| Casual Dining/Dinner House |
6,278 |
1,577 |
| Contractor/Foodservice Mgmt |
2,775 |
705 |
| Family Dining |
5,330 |
1,267 |
| Fine Dining |
3,334 |
957 |
| Hotel/Motel |
2,029 |
693 |
| Italian/Pizza |
2,151 |
574 |
| Mexican |
1,260 |
390 |
| Seafood |
2,027 |
635 |
| Steakhouse/BBQ |
2,307 |
632 |
| |
|
|
| Location Type |
|
|
| Chain Regional Office |
1,637 |
559 |
| Corporate Headquarters-Chain |
9,809 |
2,261 |
| Corporate/Headquarters- |
|
|
| Multiconcept Operations |
2,301 |
647 |
| Franchisee Headquarters |
2,402 |
710 |
| |
|
|
| Title |
|
|
| Buyer/Secretary |
351 |
89 |
| CEO/CFO/Chairman |
1,754 |
361 |
| Controller |
253 |
66 |
| Director |
2,783 |
819 |
| Executive Chef/Chef |
|
|
| Manager/Supervisor |
3,676 |
876 |
| OwnerCo-Owner/Partner |
|
|
| President |
|
|
| Treasurer |
|
|
| Vice President |
|
|
|
|
|
ADDITIONAL NOTES |
|
|
|
|
|
|
|
|
|
|
ID NUMBER |
|
|
|
92138 |
|
|
|
|
|
|
|
SOURCE |
|
|
|
Controlled circulation |
|
|
|
PERMISSION LEVEL |
|
|
|
|
|
|
|
LIST MAINTENANCE |
|
|
|
| Market entry |
|
| Counts through |
01/01/2009 |
|
|
|
|
SELECTS |
|
|
|
| ACQUISITION SOURCE |
$20.00 /M
|
| ANNUAL FOOD AND BEVERAGE SALES |
$30.00 /M
|
| AVERAGE CHECK SIZE |
$20.00 /M
|
| BUS/INDUSTRY TYPE |
$20.00 /M
|
| BUYING AUTHORITY |
$50.00 /M
|
| CANADIAN |
$20.00 /M
|
| COMPANY NAME MATCH/OMIT |
$50.00 /M
|
| COMPANY OPERATES |
$20.00 /M
|
| CONCEPTS/SEGMENTS |
$30.00 /M
|
| FOREIGN/INTERNATIONAL |
$250.00 /M
|
| JOB TITLE SELECT |
$20.00 /M
|
| LOCATION TYPE |
$20.00 /M
|
| NUMBER OF EMPLOYEES |
$20.00 /M
|
| ONE PER LOCATION |
$20.00 /M
|
| PHONE NUMBER |
$60.00 /M
|
| POSTAL CODE |
$10.00 /M
|
| PRIMARY CONCEPT/SEGMENT |
$20.00 /M
|
| PROVINCE |
$10.00 /M
|
| RECENCY |
$30.00 /M
|
| SALES VOLUME |
$20.00 /M
|
| SCF |
$10.00 /M
|
| SIC CODE |
$20.00 /M
|
| STATE |
$10.00 /M
|
| ZIP |
$10.00 /M
|
|
|
|
|
GEOGRAPHY |
|
|
|
Domestic (US)
|
|
|
|
ADDRESSING |
|
|
|
| CD ROM |
$ 60.00 /F
|
| DISKETTE |
$ 60.00 /F
|
| EMAIL |
$ 60.00 /F
|
| FTP |
$ 60.00 /F
|
| Split Runs |
|
|
|
|
|
|
