 |
|
|
|
|
|
|
| 10,630 |
|
Universe / Base Rate |
$125.00/M
|
| 6,356 |
|
E-Mail |
$385.00/M
|
| |
|
Multi-Channel - Mailing/E-Mail |
$485.00/M
|
| |
|
Multi-Channel - Mailing/Telemarketing |
$225.00/M
|
| |
|
Multi-Channel - Mailing/E-Mail/Telemarketing |
$585.00/M
|
| |
|
Multi-Channel - E- Mail/Telemarketing |
$510.00/M
|
| |
|
Fundraising Rate |
$100.00/M
|
|
|
|
DESCRIPTION |
|
Casual Living is the voice of the leisure marketplace and the only trade magazine in the casual furniture industry.
Casual Living reaches owners, directors, managers and buyers whose company sells casual furnishings and accessories.
• Retailers Include:
-
Casual Furniture Specialty Stores
-
Hearth and Patio Stores
-
Mass Merchants/Discount Stores
-
Home Centers/Hardware Stores
-
Catalog/Mail-Order Companies
-
Pool and Patio Stores
-
Furniture Stores
-
Department Stores
-
Garden Centers
• Also reach manufacturers and suppliers to the industry whose primary end product is:
Casual Living is updated monthly. Contact a DM2 Account Executive for up-to-the-minute counts.
| Primary Business |
Postal |
Email |
| Casual Furniture Specialty Store |
1,517 |
782 |
| Catalog/online retailer |
221 |
151 |
| Department Store |
264 |
136 |
| Furniture Store |
991 |
528 |
| Garden Center |
463 |
280 |
| Home Center/Hardware Store |
406 |
179 |
| Mass Merchandiser |
140 |
103 |
| Outdoor Hearth & Patio Store |
357 |
208 |
| Pool/Spa/hot tub store |
221 |
68 |
| Other Specialty Store |
2,189 |
1,236 |
| |
|
|
| Title |
|
|
| Buyer |
181 |
121 |
| Owner/Partner/President/Company Off. |
6,681 |
3,927 |
| Store Manager, General Manager, |
|
|
| Department Manager, Other |
1,870 |
1,165 |
| Manager, VP/Director |
1,019 |
560 |
| |
|
|
| Gross Annual Sales Volume |
|
|
| Less than $100,000 |
2,187 |
1,438 |
| $100,000 - $499,999 |
1,806 |
1,110 |
| $500,000 - $999,999 |
1,175 |
694 |
| $1,000,000 - $1,999,999 |
1,154 |
630 |
| $2,000,000 - $4,999,999 |
1,097 |
554 |
| $5,000,000 - $9,999,999 |
732 |
424 |
| More than $10,000,000 |
1,621 |
859 |
| |
|
|
| PRODUCTS SOLD, DISTRIBUTED OR SUPPLIED |
|
|
| Barbecues/Grills |
2,454 |
1,470 |
| Billiards/Gaming Equipment |
1,022 |
688 |
| Furniture |
6,712 |
3,875 |
| Children's Play Sets |
1,238 |
815 |
| Christmas/Seasonal Items |
3,742 |
2,226 |
| Garden/Outdoor Accessories |
5,519 |
3,236 |
| Hearth Products |
2,399 |
1,464 |
| Lawn & Garden Supplies |
2,482 |
1,526 |
| Pool & Spa Products |
1,466 |
941 |
| Tableware |
3,856 |
2,282 |
|
|
|
ADDITIONAL NOTES |
|
|
|
|
|
|
|
|
|
|
ID NUMBER |
|
|
|
91921 |
|
|
|
|
|
|
|
SOURCE |
|
|
|
Controlled circulation |
|
|
|
PERMISSION LEVEL |
|
|
|
|
|
|
|
LIST MAINTENANCE |
|
|
|
| Market entry |
|
| Counts through |
01/01/2009 |
|
|
|
|
SELECTS |
|
|
|
| ACQUISITION SOURCE |
$20.00 /M
|
| BUS/INDUSTRY TYPE |
$20.00 /M
|
| BUYING AUTHORITY |
$50.00 /M
|
| COMPANY NAME MATCH/OMIT |
$50.00 /M
|
| JOB TITLE SELECT |
$20.00 /M
|
| NUMBER OF EMPLOYEES |
$20.00 /M
|
| PHONE NUMBER |
$60.00 /M
|
| POSTAL CODE |
$10.00 /M
|
| PRODUCTS SOLD |
$20.00 /M
|
| PROVINCE |
$10.00 /M
|
| RECENCY |
$30.00 /M
|
| SALES VOLUME |
$20.00 /M
|
| SCF |
$10.00 /M
|
| SIC CODE |
$20.00 /M
|
| STATE |
$10.00 /M
|
| ZIP |
$10.00 /M
|
|
|
|
|
GEOGRAPHY |
|
|
|
Domestic (US)
|
|
|
|
ADDRESSING |
|
|
|
| CD ROM |
$ 60.00 /F
|
| DISKETTE |
$ 60.00 /F
|
| EMAIL |
$ 60.00 /F
|
| FTP |
$ 60.00 /F
|
| Split Runs |
|
|
|
|
|
|
